Know that feeling when you contact someone and they answer straight away, like they've been waiting to hear from you?
No? Oh dear... sounds like we should talk.
You know what you need. You might even know roughly who you need. But between you and that person are layers: the wrong channel, the cold inbox, the gatekeeper, the introduction that never quite lands.
Most opportunities don't die because they're bad ideas. They die because nobody could figure out how to get in the room with the right person, at the right time, with the right framing.
You don't know who to approach. The org chart doesn't tell you who actually makes the decision, who champions new ideas, or who'll reply to a cold email.
You don't know how to reach them. LinkedIn? Email? A warm intro? Through an event? Every person has a channel that works, and nine that don't.
You don't have time to figure it out. Searching, researching, crafting the right approach. It's weeks of work before you even get a reply. You need to act, not chase.
Every connection comes with context, intent, and follow-through. I understand what you need, identify who can deliver it, and frame the conversation so both sides know exactly why they're talking.
Not the obvious contact - the one who actually makes things happen. I map the people behind the job titles and know who picks up the phone.
Every person has a channel that works and nine that don't. I know whether it's a warm intro over coffee, a mutual connection, or a well-placed conversation at the right event.
Getting attention is half the work. I shape the approach so both sides know exactly why they're talking - and why it matters to them.
Example — illustrative only
You know that thing where you spend three weeks trying to reach someone, only to find out your mate's mate knows them and could've introduced you on day one? Well, I'm the mate's mate - so what are you waiting for?
You can come in at any point. The lifecycle moves from first connection to sustained competitive advantage - but you don't have to begin at the beginning.
You know what you need. You just can't get to it. One targeted introduction, made with full context on both sides. I find the right person, frame the ask, and get you in the room. What happens next is yours.
You're ready to grow. New markets, new clients, new revenue. But you don't have the connections, the capacity, or the time to build the pipeline yourself. I work alongside you - stakeholder mapping, outreach execution, partnership development. Not advice. Delivery.
You don't need a full-time hire. You need someone senior who can work out where you should be positioned, build the strategy to get you there, and lead the execution. I embed as your fractional Chief Strategy or Partnerships Officer - in the room, on the calls, driving results.
Whether you know it or not, universities have become part of the experiential economy. Students are customers making one of the most significant financial commitments of their lives, and the experience has to justify what they paid for it.
The system is broken. Industry does not believe graduates are ready. Students sense it. And AI has made the hiring process itself unreliable, so the cost of getting it wrong has never been higher. The institutions that survive this decade will be the ones that build the mechanisms to fix it.
That is what I do.
The institutions that win will be commercially connected. I build the partnerships, programmes, and pipelines that make that happen.
Not visiting lecturers. Active collaborators with real briefs and real stakes. Industry that shows up and comes back.
Students who can show their work before they graduate. That is what changes the application, the interview, and the decision to stay.
Graduates who know how to operate in the world that actually exists, not the one the curriculum was written for.
I'm Victoria. I'm curious about a lot of things and I let myself follow that curiosity. It's taken me through tech startups, FTSE 100 corporates, universities, the creative sector, finance, entertainment, and everywhere in between. I enjoy moving through different worlds and spheres, and that's what makes me useful: I've been in enough rooms to know who's in the next one.
I co-founded House of Wow (experiential AI creative agency) and Dhashly (AI talent and transformation), build strategic partnerships for Behavioural Economy, connect industry with academic opportunities, and host HAI, a podcast on Human-AI Interaction.
The best way to understand what I can do for you is a conversation. So, what's the story?
Who do you need to reach? What are you working on? Where are you stuck?